LADbible: For F**k's Sake Productions

50% of Gen Z use porn as sex education. It’s causing misogyny and unhealthy expectations about body image and consent. We worked with LADbible, the UK’s largest social media brand, to drag sex ed into the digital age.

For F**k’s Sake Productions was a fake porn studio turned sex ed ecosystem. We used adult film stars as educators on social. We made documentaries about the porn industry and content with sex addiction therapists, porn directors and more.

Several Members of Parliament and the Prime Minister engaged and pledged their support to reform sex ed. Give a look at how it all came together here: FFSproductions.com

AWARDS

D&AD: PR / Use of Talent, Shortlist

TEAM

CCO: Brynna Aylward
ECD: Jason Ashlock
Head of Design: Mitch Horton
ACD: Greggy Adriano
ACD: Johann Lopez
Production Company: Untold Fable