Pokémon GO: Ultra Beast Arrival

We brought an immersive experience to the world of Pokémon GO through a multi-month real-world/in-game hybrid campaign that climaxed with an Ultra Beast global takeover at the end of November 2022. Broken out into phases, we orchestrated a global alien invasion by working with influencers, circulating physical newspapers at news stands, and taking over the Ovation Center in Hollywood and Somerset House in London through projection mapping.

AWARDS

Shortys
Winner in LIVE EVENTS
Gold in EXTENDED REALITY
Silver in IMMERSIVE
Bronze in GAMING‍‍

TEAM

Production: Media Monks
CD: Allen Yu
Sr. Art Director: Greggy Adriano
Copywriter: Johann Lopez
Art Director: Taylor Dahl
Copywriter: Trevor Larsen
EP: Jess Ambrose