Honda: Have #TheTextTalk

PROJECT DETAILS

Recent studies have shown that one in three parents text and drive with their children in the car. We decided to do something about it.

By bringing together real families, we were able to capture authentic moments that viewers at home could relate to. What made these discussions unique was that the children were the ones confronting their parents about their dangerous texting habits.

But the campaign didn’t stop there. Viewers were encouraged to not only have #TheTextTalk, but to participate in signing their own pledge to drive free of distractions.

AWARDS

The Drum Awards

Shortlist - Best Socially Responsible Initiative

Shorty Social Good Awards

Shortlist - Youth & Family

ADDYs

Silver - Branded Content & Entertainment for Online/Interactive

Bronze - Corporate Social Responsibility Film, Video & Sound

TEAM

SVP & Chief Creative Development: Jason Sperling
CD: Alicia Dotter
CD: Sarah May Bates
CD: J Barbush
ACD: Romeo Cervas
Art Director: Sam Ashcraft
Director: Josh Nussbaum
Editorial: CABIN