f'real: Trust Gut

Your stomach’s soul has come to life to do what your brain won’t let you.

With all the snack options cluttering the aisles at a convenience store, it’s easy for a delicious product to get missed. So when milkshake brand f’real asked us to help them stand out, we created the one thing we knew wouldn’t get lost, a slap-happy blue spokespuppet.

TEAM

Production: Goat Island
Director: Jeremiah Mayhew
CD: Allen Yu
Art Director: Greggy Adriano
Copywriter: Johann Lopez
Producer: Nikki Sikes

Client
f'real
Segment
Consumer
Services
Branding, Design, Mascot, OLV
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